Be Right Back…
PPC Enforcer is in the process of being re-launched by its new owners, Great Batteries Ltd. The #1 PPC Trademark Monitoring Web App has been re-coded from the ground up, featuring more features and scalability at an even lower price. To be notified when PPC Enforcer re-launches (very soon), please enter your details below.
The short explanation…
PPC Enforcer is an essential tool for protecting your company’s brand on Google, from trademark infringement and rogue affiliates.
- Continuously monitor “Sponsored Listings” advertising on any search term – 24/7
- Instantly detect affiliates that are ignoring your brand bidding policies
- Ensure that competitor brand agreements and alliances are enforced and regulated
- Collect evidence on websites that are infringing on your trademarks and stealing your traffic
- Reduce marketing costs by preventing bidding wars on your own brand terms
- Sniff out Black Hat PPC techniques, such as people switching off their ads in the State/Region/Country where your company is based, hoping that they won’t get caught
- Stop worrying about rogue adverts appearing next your brand on Google during evenings and weekends
- Record display URLs, destination URLs, landing page URLs, affiliate cookies and ad creative
Now here’s the best bit…
Our competitors charge Fortune 500 and FTSE 100 companies $1000′s a month for what we feel is a significantly inferior service. PPC Enforcer on the other hand, starts at just $99 a month! Unlike some other services, PPC Enforcer can also monitor ads in multiple countries, including United States, United Kingdom, Ireland, Canada, Australia and New Zealand!
So why do you need PPC Enforcer?
In 2008, Google made a change to their advertising policy, allowing any Google AdWords user to display an advertisement on the search engine result pages of third party trademarks and brands.
“From May 5, 2008, our trademark complaint investigations will no longer result in Google monitoring or restricting keywords for ads served to users in the UK and Ireland [...] This will bring our procedure in line with the approach taken in the US and Canada.”
Source: Google Inc.
In May 2009, Google further relaxed their policies towards brand and trademark bidding. Google AdWords employee, Dan Friedman, announced on the official Google blog that:
“Under certain criteria, you can use trademark terms in your ad text in the US, even if you don’t own that trademark or have explicit approval from the trademark owner to use it”
Source: Google Inc.
How does this affect you?
At the end of 2008, Interflora took rival UK online flower retailer Marks & Spencer to the European Court of Justice, for bidding on Interflora’s brand terms in Google AdWords.
“Interflora’s bidding costs for their keywords during the nine days leading up to Valentine’s Day increased from 2p per click in 2008 to 23-28p per click in 2009″ the High Court heard. “Interflora estimate that in total their costs will have increased by about $750,000 in the year from 5 May 2008.”
Source: OUT-LAW.com / Pinsent Masons LLP
In July 2009, language education company, Rosetta Stone, sued Google for allowing competitors to advertise on their brand terms, with Michael Wu, General Counsel at Rosetta Stone stating:
“Google’s search engine is helping third parties mislead consumers and misappropriate Rosetta Stone trademarks by using them as ‘keyword’ triggers for paid advertisements and by using them within the text or title of paid advertisements. Google and its advertisers benefit financially from and trade off the goodwill and reputation of Rosetta Stone without incurring the substantial expense that Rosetta Stone has incurred in building up its popularity, name recognition, and brand loyalty.”
Source: Rosetta Stone Inc.
How can you stop this from happening to you?
- Many industries have fought back against Google, building alliances that agree not to bid on each other’s brands. This saves companies in the alliance valuable time, that would have otherwise been taken up by lawsuits. It also reduces their online marketing costs, when otherwise their competitors would have been driving up their “cost per click” by bidding on their brand terms and vice-versa. This has worked well in the UK car insurance sector, although some instances of weekend brand bidding still occurred and went unchecked for many months.
- Other companies choose to take legal action against those bidding on their brands, although monitoring search results every hour of every day is resource intensive and not always possible.
- Some merchants prevent their affiliates from bidding on their brand terms, to stop them from pushing up bid prices and profiting out of the brand’s existing recognition and exposure. Many affiliates can still circumvent this however, by bidding on brand terms at weekends and in the evening, when merchants, PPC Agencies and Google account managers are at home.
This is where PPC Enforcer can help.We can constantly monitor Google search results for your chosen brand, product and trademark terms, 24 hours a day – 7 days a week. When an advertisement is shown that you have not authorised, PPC Enforcer will send you an instant alert or you can opt for a daily summary email. We take a snapshot of the advert, giving you information on their Ad title, description and display URL. Our technology can also extract data out of the advertisement click-through URL, without actually clicking on the ad and costing the advertiser money. Not only that, but we can also tell you what the advert’s final landing page was and show you every Internet Browser Cookie dropped along the way. This gives you all the information you need in order to identify the competitor or affiliate.
You can give PPC Enforcer as many keywords as you like and manage multiple projects from a single log-in. You can also tell PPC Enforcer which websites are allowed to bid on your terms, by adding them onto a simple whitelist.Want to monitor search terms from a specific country? PPC Enforcer lets you monitor the ads that are shown to people in United States, United Kingdom, Canada, Ireland, Australia and New Zealand. We can even show you which ads appear to people in a specific state, province, territory or region. There’s no more worrying about whether your competition is bidding on your terms in New York as they know your office is in California!
Looking to monitor Google in France or for an extra feature? PPC Enforcer is constantly growing based on customer demand. Enforcer’s dashboard features a “Crowd Sourcing” system that enables you to make feature requests and for other users to vote your request up if they like it.
Need to give other people in your company access to Enforcer? That’s no problem, as PPC Enforcer allows you to create new user accounts with either read-only access or the ability to manage keywords, PLUS select which projects they can view.
Are you an Affiliate Network, PPC consultant or full-service marketing agency? Well PPC Enforcer can give you the leading edge, as a perfect add-on service for your clients. Our “Software as a Service” monitoring tool is hosted on a white-label domain name and you can even brand the interface with your company name and logo.
Hurry, places are limited!
“We have used PPC Enforcer for several months now and it has been a clear asset to our business. I would not hesitate to recomend PPC Enforcer to anyone who is looking to monitor their own brand terms.”
Source: Duncan Parfitt – LBi (Beta Tester)
(One project per brand or website)
(One keyword per term and country)
(One user per person)
(Brand with company name, logo and website)
|Unilimited Email Support
(Fast and experienced ticketing support)
|Set-up Fee (US Dollars)||$0||$0||$0|
|Monthly Fee (US Dollars)||$99||$149||Contact Us|